Rex Briggs
Founder and CEO of Marketing Evolution
Author of What Sticks

Rex Briggs is the founder and CEO of Marketing Evolution, a marketing research consulting firm with offices in New York and California, and with clients in more than 20 countries around the world. Marketing Evolution helps clients measure their marketing to improve effectiveness of their advertising and increase ROI—in other words, to get more for their money.

Rex has more than 15 years’ experience specifically in marketing research: He started his career at the strategic market research consulting firm Yankelovich Partners, where his clients included McKinsey & Company, IBM, Toyota, Nissan, AT&T, Hearst Magazines, Fox Studios, Disney, and Microsoft. Before he was 30 years old, his marketing theories were being taught at Harvard and published in books.

The Industry Standard called him a “wunderkind.” Rex was named one of the dozen “Best and Brightest” in Media and Technology by Ad Week, and one of the people to “watch and learn from” according to BrandWeek.

He has been honored with the Atticus Award for his work in Direct Marketing, the Tenagra Award for outstanding contribution to branding, and the Fernanda Monti award for his work in customer relation marketing (CRM).

Rex pioneered the leading methodologies for cross-media marketing measurement, tracking television, magazine, radio, interactive advertising, CRM, events marketing, and the effectiveness of Web sites.

Check out Rex's blog at : www.TheResearchGuy.com