Marketers cannot ignore the findings
or solutions in What
Sticks, “written accessibly enough to
find an audience among all marketers”*
which reveals:
47% of campaigns failed – how to
make sure yours Sticks
83% of ad spending was seriously suboptimal – how do you get more impact
without spending a dime more?
And get the insider’s view, as Ad
Age put it, as to the
“sometimes-surprising findings”*
from research with P&G, J&J, Kraft,
Ford, and 2 dozen other blue-chip
marketers
*Advertising
Age 8/9/06
Marketers Challenge Match Your Wits
Against Best of Breed Marketers
Marketers Challenge
5 Things a CEO
and CFO Should Ask His/Her
Marketing Department or Ad Agency