|
 |
National
Print
|
8.07.06
|
Advertising
Age (circ. 60,000)—front page feature on the book and sidebar inside
|
|
8.14.06
|
B2B
magazine (circ. 45,814)—book named one of seven top recent and forthcoming
marketing books
|
|
8.24.06
|
DM
News (circ. 50,300)—article on Greg/IAB and book mention
|
|
8.24.06
|
Fuel
(circ. 8,000) –article by Rex about the book
|
|
9.01.06
|
DTC
Perspectives Magazine (circ. 6,135)—book review
|
|
9.04.06
|
Point
magazine (circ. 60,000) –short excerpt along with the cover image. Point is
aimed at CEOs and CMOs and is an Advertising Age insert
|
|
9.04.06
|
LA Business Journal (circ. 30,000) –What Sticks review by Joel Russel
|
|
Late
September
|
New
York
Sun (circ. 40,483)—book review by author and former Ladies Home Journal EIC
Myrna Blyth
|
TV
|
8.08.06
|
CNBC—On
the Money–live
5 minute interview with Rex
|
|
9.02.06
and 9.03.06
|
CNN—In
the Money—taped 5 minute interview with Greg
|
|
November
Sweeps
|
PBS—Nightly
Business News—Rex taping interview on 9.19.06
|
RADIO
|
Late
August
|
Marketwatch
radio Syndicated to top radio stations nationwide, including WINS-AM (NYC), WWRC-AM
(Washington, D.C.), KFYI-AM (Phoenix), and KKFN-AM (Denver)
|
|
Late
September
|
NPR—Marketplace—Rex
taped interview 9.19.06
|
INTERNET
|
12.18.06
|
What Sticks listed on Adage as #1 for the ‘Top Ten Books’ you should have read this year
|
|
9.18.06
|
Slate.com – (4.3 million visitors
monthly)—article/podcast
Does
Advertising Work? An Ingenious New Book Answers the Question… What Sticks resolves
to take a clear-eyed, data-reliant, let's-fix-this-thing approach. It feels
almost revolutionary…
|
|
8.14.06
|
AdAge.com
(627,491 visitors monthly)—Greg’s interview posted online
and promoted on the home page
|
|
Late
September
|
MarketingProfs(190,000)—Author Q&A on
website and in email, newsletter, Q&A with authors
|
|
|
|
|
|
Blog
coverage
·
360˚ View
·
AdHurl
·
AdJab
·
Boldheaded
·
Brandopia
·
Buy It or Die
·
ChasNote
·
Digital Street Journal
·
Digressions
·
HotelMarketing
·
Marketing
is Dead
·
Marketing
VOX
·
MediaBuyerPlanner
·
MediaPost
·
P3
·
PlanningBlog
·
RepMan
(the blog maintained by Steve Cody, managing
partner and co-founder of Peppercom, one of the nation’s largest independent
public relations firms)
·
Sanctioning Agent
·
Shotgun Concepts
·
Trend.blogspot.com
·
Wine & Spirits Daily
|
Conferences
|
9.20.06
|
Webinar
sponsored by Marketing Evolution and Coca Cola
|
|
9.21.06
|
Word
of Mouth w/ASMI Virginia
|
|
10.16.06
|
Emetrics
Summit Virginia
|
|
10.17.06
|
iMedia
Connection Summit California
|
|
10.19.06
|
ACA
Executive Forum Toronto – Rex Briggs Keynote
|
|
10.20.06
|
iMedia
Connection Summit Michigan
|
|
10.26.06
|
DTC
sponsorship New Jersey
|
|
12.05.06
|
iMedia
Connections Agency Summit Scottsdale, AZ
|
INTERNATIONAL
|
Marketing
Magazine (circ. 13,001) – article about book. Canadian publication
|
|
Marketing
– magazine based in the UK
|
|
Kreativ
– leading Hungarian marketing and communications magazine
|
|
Marketing
Mix –
a South African publication
|
|
Numerous
international blogs
|
|
|
