I am reading the book in hopes of learning some insight to a little printer I am now marketing. I have expieience in medium campaigns $ 5mil area but now Im working with a NON advertiser and virtually NON marketer.;
Im suggesting a simple though constant post card mailing to a small list of 2000 local business' Im obviosly going to massge the list and change the message often, while trying to hammer home a USP. Our product mix has changed and our target market..like everyone ...is utilizing homogenized internet suppliers. Custom high qualitywork is being replaced by a strictly CMYK digital world. Expanding our service offering is what we see as our best hedge in support of this trend.
Anyone who has done post card mailing ..bus to bus..small client that can help would be appreciated.